By Elida Moreno
Under the concept "Two incredible destinations with a lot in common" Panama Stopover program seeks to attract potential tourists from major US cities forward to traveling to Costa Rica, Colombia, Peru and Ecuador, preferred destinations in Latin America.
Panama Stopover born as an alliance between Copa Airlines, the Tourism Promotion Fund (Promo) and the Tourism Authority of Panama (ATP) to encourage travelers to visit Panama route to their final destination or departure city.
The campaign will be launched in the United States presents passengers the opportunity to visit two destinations with the same airfare.
Panamá Stopover It may be included in the itinerary or from any of the 80 destinations 33 countries where Copa Airlines operates.
That way travelers can buy it directly at the Centers for Reservations Carrier and Service Center ConnectMiles; more of 60 sales offices in the mainland, through all travel agents and wholesalers working with Copa Airlines in North, Center, South America and the Caribbean, and sales representatives 24 European countries, Asia and Oceania.
In the first quarter of 2020, passengers can also purchase Panamá Stopover, accessing the website www.copa.com.
In a second phase, through allied airlines Copa Airlines, as KLM, Air China, Air Europa, and more 25 airlines of the Star Alliance network.
The initiative is estimated to total more than 125 thousand visitors per country per year, and contribute more than $100 million to the Panamanian economy, according to organizers.
"Panama Stopover" will feature a Boeing 737-800 Premium to promote the country, since it will fly through the skies across America to show iconic images of the famous Central American nation for its canal.
The "Livery" aircraft displays items and famous places embodied in a modern and colorful design to promote the country as a tourist destination.
The scenes range from Panama La Vieja, which held 500 year anniversary this 2019, Old Town, the Bridge of the Americas spanning the Canal, Beaches, islands and mountains to harpy eagle pictures, the national bird and butterflies as a symbol of the diversity of species.
Pedro Heilbron said it is "a livery" inspired by the iconic locations of Panama that will allow the continent to meet the tourist wealth of the country and draw for next visit.