By José Eduardo Cubías Colorado
This type of propaganda has stigmatized this form of social communication, with speeches and actions very far from the truth and national reality: statistics made up with rigged interpretations are handled in favor of one or another candidate; finally "the one who pays for the mariachi is the one who asks for the song."
On the other hand, public works are inaugurated, as if they were from a certain political party and not from the Government, partisan political events and events are turned into news of public interest, others leave public office to carry out propagandist actions such as partisan political work.
Electoral processes are manipulated, that are supposed to be transparent. Times and spaces in the mass media are saturated with electoral proselytizing propaganda to get the vote.
In this context, there are media that sell their informative agenda with evident content in favor of the party that finances them.
The break with Ethics is reached when journalists of recognized trajectory sell their pen as vile mercenaries, to the highest bidder, putting on the “supporter vest”.
At the political party level, candidates for popularly elected positions are imposed by the party leadership, without consultation with its bases.
At the end of the contest you get to a dirty campaign, seeing the speaker as an enemy, not as an adversary, where the dignity and integrity of a candidate is violated.
In conclusion, the public perceive propaganda as a pack of lies, and this is a stigma, a stain difficult to erase, that negatively affects the image of this form of communication that, in its essence, tries to persuade people of a concept or idea, via reason, persuade to act, via will; also of an electoral body.