The new modality of virtual concerts gains strength

By Milagro Orellana

The new reality has awakened the creativity of the event organizers who are increasingly promoting virtual concerts.

To continue with “The normality” in this pandemic, ingenuity has led not only entrepreneurs to reinvent themselves, but also to musicians who have undergone transformations to continue with their concerts.

This is how the folk group Los Kjarkas celebrated its 50 anniversary, under the modality of “virtual concert”.

The event featured a cultural hybrid of followers of the group, made up of an audience from the United States, Argentina, Bolivia, Chile, Colombia, The Savior, Guatemala, Paraguay, Peru and Venezuela.

Los Kjarkas is a Bolivian folk group, founded on 23 June 1971 by the Wilson brothers, Castel and Gonzálo Hermosa, and Edgardo Villarroel.