In El Salvador the electoral contest for mayors and deputies has already begun

Images of the Historic Center of San Salvador. photo VD: Milagro Orellana.

By José Eduardo Cubías Colorado

The photographs and the proselytizing messages of the candidates for these popularly elected public offices are appearing on digital platforms to promote their image to the Public Opinion and win votes in the February elections of 2021.

Meanwhile, the partisan brawl between the Legislative Assembly and the Government chaired by Nayib Bukele continues, what can be considered as a measurement of forces that culminates in the next elections.

photo VD: Milagro Orellana.

As is usual, in this country, the government carries out works, “the opposition”, meanwhile, he distorts them with unconstructive criticism. The advertising, as a technique of Social Sciences, allows promoting good works within the framework of Institutional Communication, when they benefit institutions and not officials. however, the Electoral Code does not allow this promotion, during the three months prior to the electoral event.

To the date, in the Legislature, the Nation's Budget for next year is still under discussion, a very politicized issue. The Executive has already presented it, with calls to the Minister of Finance to explain details to the respective commission of the Legislative body. The truth is that we still don't have a budget for it. 2021.

photo VD: Milagro Orellana.

For the Government of the Republic, health issues, Citizen security and economic reactivation continue, with priority, and the dissemination of his works. In this sense, promote their image, facing the elections of 2021, in the middle of this pandemic.