26 January, 2023

Consumer Ombudsman presents consumption habits and preferences of salvadorans on 'black friday'

The sample was 737 people consuming 18 years on, of which the 58% (429) they are women, Y 42% (307) mens. The digital survey was conducted from 1 al 15 November 2022.

Editorial Dept. Voz de la Diaspora

The Savior – The Consumer Ombudsman revealed this Thursday the results of the survey "Preferences and consumption habits of Salvadorans within the framework of 'Black Friday' 2022", which indicates that the 54 % of Salvadorans prefer to save rather than spend.

While the 33 % he trusted that he would make purchases, the proportion of consumers who will not (67 %) increased a 5 %, comparing this same item with the survey of 2021.

The President of the Consumer Advocacy, Ricardo Salazar, reported that the 90 % of Salvadorans surveyed are employed (58 %), students (23 %) or have your own business (9 %).

Al 33 % of respondents who will make purchases, the range of expenses was consulted, highlighting that the 32 % expect to spend between $50 Y $100; more of $150 (21 %); $100 Y $150 (16 %); Y 11 % less than $50.

What items do you plan to buy?? with multiple answer options, the 60 % revealed that technology and electronics, followed by clothes (41 %), footwear (39 %), personal accessories (24 %), And furniture (19 %).

A) Yes, 64%will make purchases with cash; the 38% will pay by credit card; 26 % with debit card; 4 % with card points; 3 % with store card, Y 2 % with gift certificate.

Of this proportion, the 68 % will buy in person in shopping centers, Meanwhile he 18 % stated that it will do so through the establishment and online, and a 13 % who will buy online.

The time slot that predominates in consumer preferences (40 %) It is 6 from the afternoon to 10 of the night; followed by a 14 % who plans to do it between 2 Y 6 pm; while a proportion of 21 % of consumers still do not know what time they will make their purchases.

Survey findings show that consumers are increasingly critical of promotions and offers. The 57 % believes that most stores offer false discounts on products, Meanwhile he 22 % consider that at least half offer false discounts, followed by 19 % who perceives that very few make discounts. A small proportion of those surveyed maintain that no store offers discounts (2 %).

The sample was 737 people consuming 18 years on, of which the 58% (429) they are women, Y 42% (307) mens. The digital survey was conducted from 1 al 15 November 2022.

In case of breach of offers and promotions, consumers can contact the Ombudsman, through the phone 910 y WhatsApp 7844-1482.