By Paola Molina Noguera, Co-Founder of All with Voice
Within the uncertainty surrounding the Coronavirus, one of the few certainties, It is that no one expected or was prepared to address this global pandemic.
Definitely, the world will never be the same, perhaps no health crisis will go unnoticed in any other country, because we understood that we are susceptible, that being interconnected does not make us oblivious to what happens in any of the hemispheres, including that our security and physical integrity may be compromised.
Are crisis management protocols missing in COVID-19? The answer is no, there are hundreds of thousands of manuals and steps to face a crisis in all languages, sizes and authors.
Are the governments that today are accused of irresponsible, late response, inoperative do not have crisis management experts? undoubtedly they do count, but the coronavirus was not exactly going to save the popularity of the leaders who were already distanced from the citizens, with negative image, mistrust and high levels of disapproval.
People increasingly demand faster responses and have more means and channels at their disposal through which they receive information, which opens the way for disinformation and overinformation, because there are many who become experts in health crisis management, pandemic specialists, and far from communicating accurate and confirmed information, are dedicated to continue generating more content.
We are in the era of overinformation that at the same time ends in disinformation!
First, emptiness is not crisis protocols, the bottom is the little empathetic and emotional communication that many of the political leaders transmit, mainly those that go through ungovernability and lack of credibility.
The pandemic took governments like everyone by surprise, there are no unified messages, there are no global strategies, there is no country that has taken the lead, they still cannot meet to establish agreements to face COVID-19.
We still can't even boast of success stories against the Coronavirus, only copy measures that are moderately serving as a palliative to reduce the number of infections or risks, as is the case of South Korea, Japan or Taiwan.
We have an informational battle to win the gap between what the WHO issues and those who publish that hot water or lemon balm tea are the best treatments to cure the virus.
Facing a global pandemic is not a task for governments, efforts must be focused on citizen empowerment, generate an individual conscience thinking about the collective, not a copy&paste that appears in crisis manuals.
The new information dynamic demands more responsible individuals when generating content, global solidarity will probably start by evaluating what I am contributing with what I am publishing to the audiences that are living between fear and uncertainty.
What is very clear, is that today we are all learners in the face of this crisis and that we will surely come out much more empowered for the next.